Erik Qualman says: “Statistics Show Social Media Is Bigger Than You Think”.
I would say: “Social Media Shows How Flexible Statistics Have Become!”
- Over 50% of the world’s population is under 30-years-old – That is right.
- 96% of Millennials have joined a social network – In this context, it is wrong! The truth is slightly different: Trendspotting found in a surveys on the US young generation that 96% of online teens/tweens report ever having used any type of social networking technology including IM/chat, text messaging and email.
- Facebook tops Google for weekly traffic in the U.S. – That is right. http://www.hitwise.com/us/datacenter/main/dashboard-10133.html
- Social Media has overtaken porn as the #1 activity on the Web – That is right since 2009. http://latimesblogs.latimes.com/technology/2009/01/social-media-po.html
- 1 out of 8 couples married in the U.S. last year met via social media – I could not find the cited McKinsey study. Everyone on the web cites McKinsey but no one links to the source.
- Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)… – I could not verify these numbers but the authors cite http://cyberschoolbus.un.org/
- Facebook added over 200 million users in less than a year – That may be right, but only in the 6th year of facebook’s existence. If really compared to Radio, TV, Internet and iPod (point 6), it would be right to say: facebook (4 Years). Facebook reached 1 Million in 2004, 5.5 Million in 2005, 12 Million in 2006, 50 Million in 2007, 100 Million in 2008 and 350 Million in 2009. http://www.facebook.com/press/info.php?timeline
- iPhone applications hit 1 billion in 9 months. – 1 Billion what? Apples? However, one billion Downloads from the Appstore, to be honest. What is social about downloading an app for iPhone and iPod touch? http://www.apple.com/itunes/billion-app-countdown/
- “We don’t have a choice on whether we DO social media, the question is how well we DO it.” – Another question is how well we DO statistics.
- If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India – That might be true, but obviously facebook isn’t a country. Would you compare your TV to a country? Or your Mobile Phone? Otherwise you could say: Mobile Phones are the world’s biggest country. http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use Continue reading Socialnomics – Nice Video, crude Statistics