dcsf-old-logoWhat may be a new beginning after UK’s election is rather a paradoxical situation: UK’s new education secretary Michael Gove has quickly renamed his department the Department for Education. The former department for children, schools and families (DCSF) came under fire for spending millions on designer furniture and logos. The Conservatives, when in opposition, nicknamed the department the Department for Curtains and Soft Furnishings.

The DCSF’s branding – a rainbow emblem and cartoon characters nicknamed “munchkins” – were taken down on May, 13th. The re-branding also includes a redesign of the website. The situation is paradoxical because the new name and look can be seen as a protest against the department’s re-branding and new logos under Mr Goves predecessor Ed Balls.

What will the new education secretary do with the furniture? And what does all this mean for education, children, schools and families? Vistit www.education.gov.uk for further information.


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Hi, I'm Sebastian. I'm the CEO and founder ofEdkimo.I like to travel, learn languages and discover new things.